Shedd Aquarium uses Wordfly to design and manage their email campaigns, and I’ve become very comfortable in that platform when building emails and email templates. I have in the past built emails from scratch using HTML code and used other email builders such as Constant Contact, MailChimp, and Mail2 but I have found that Wordfly provides the best design flexibility and features overall.
![An email invitation to a Know Your Aquarium event, featuring an icon of the Shedd building surrounded by freshwater fish and the title, 'Freshwater Learning & BBQ Lunch'.](https://i2.wp.com/lindseyyoungdesign.com/wp-content/uploads/2021/07/Wordfly_KYA_Shedds_Backyard_Invite.png)
![An email featuring a large image of a gift card with two dolphins. Text above the image says, "You Have $[amount] remaining on your gift card."](https://i2.wp.com/lindseyyoungdesign.com/wp-content/uploads/2021/07/Wordfly_Gift_Card_Redemption.png)
![An email invitation. An illustration of two dolphins in spotlights sits at the top of the email, followed by a large purple headline reading 'Pulling back the curtain'. Information about the event and a purple button to RSVP follow.](https://i0.wp.com/lindseyyoungdesign.com/wp-content/uploads/2021/07/Wordfly_KYA_PullingBackTheCurtain_Invite.png)
![A membership email featuring the headline, 'The Aquatic World is Waiting!' at the top next to a photo of a dolphin. The first section of the email has a dark blue background and outlines the benefits to being a member. The second section has a white background and details a few of the experiences exclusively available to members. The third section includes a dark blue box with rounded corners, meant to imitate a membership card, with the user's membership information on it.](https://i1.wp.com/lindseyyoungdesign.com/wp-content/uploads/2021/07/Wordfly_Membership_Welcome.png)
![A pre-visit email titled "Upcoming Visit Exploration Guide". The emai lists five different ways, each explained with pictures and labeled with a round purple number icon, to make the most of a visit to the aquarium.](https://i1.wp.com/lindseyyoungdesign.com/wp-content/uploads/2021/07/Wordfly_Previsit_Email.png)
![A holiday gift guide email. The top features a photo of a rockhopper penguin with the headline, "Wellington's Winter Holiday Gift Guide!". Content is divided into sections with different shades of blue as the backgrounds, and playful animal icons between each section. The three sections are titled, "Give an Experience", "Gife a Gift that Gives back," and "Give your Support".](https://i1.wp.com/lindseyyoungdesign.com/wp-content/uploads/2021/07/Wordfly_2020_Gift_Guide.png)