Amphibians membership acquisition piece

A membership acquisition piece created around the time of the opening of Shedd Aquarium’s special exhibit Amphibians in 2015. The piece is a self-mailer.

The front of a self-mailer reading '6 ribbiting reasons to become a shedd member' in dramatic red text that appears to raise off of the page. A large photo of a brown frog with enormous shiny eyes stares at the viewer.
The back spread of a self-mailer consisting of three panels. The leftmost panel features a photo of the bottom half of a green tree frog hanging off of a bamboo stick next to the headline, 2. Exclusive updates and features. The middle panel shows a toad on a bright blue background next to a white address box, and the rightmost panel has a bright orange background and a photo of an Amazon milk frog and the headline, '6 ribbiting reasons to become a shedd member'.
The inside spread of a self-mailer, featuring three panels. The leftmost panel has a photo of a green tree frog leaning off of a bamboo stick, with the title '1. Amphibians' followed by information about the Amphibbians special exhibit at Shedd Aquarium. Cascading photo circles in the middle panel detail reasons 3–6: '3. Jazzin' at the Shedd', '4. Good for Shedd', '5. Special Pricing', and '6. Convenience'. The rightmost panel is dominated by a photo of a wet-looking spotted salamander and the title, 'Becoming a member is as easy as a hop, a skip, and a jump!' and information about becoming a Shedd member.