Adopt booklets

This project encompassed the entirety of the Shedd Aquarium’s Adopt an Animal campaign model; previous complaints about the difficulty in mailing and the plastics used in the previous solution led to a redevelopment of the campaign with an eye towards adding a stronger educational element to the materials. Working with the development department, I created a new series of booklets encompassing a range of educational talking points from animal facts to feature pages highlighting Shedd’s conservation work and a reusable tote bag within the new look so that participants could keep their booklet and animal plush close.