Adopt booklets

This project encompassed the entirety of the Shedd Aquarium’s Adopt an Animal campaign model; previous complaints about the difficulty in mailing and the plastics used in the previous solution led to a redevelopment of the campaign with an eye towards adding a stronger educational element to the materials. Working with the development department, I created a new series of booklets encompassing a range of educational talking points from animal facts to feature pages highlighting Shedd’s conservation work and a reusable tote bag within the new look so that participants could keep their booklet and animal plush close.

A set of four booklets are shown, each featuring a large photo of an animal with the title, 'Caring for your adopted...' and the name of the animal. The animals shown are a sea otter, a beluga whale, a penguin chick, and a shark pup.
A set of four booklets are shown with one on top. The top booklet has a photo of a fluffy sea otter pup on the cover, with the title, 'Caring for your adopted sea otter pup'.
A booklet is opened to an informational spread. On the left page is a story about a rescued sea otter. On the right page is a photo of the sea otter sitting in a bucket.
A booklet is shown opened to an informational spread. On the left page is a photo of an otter pup being fed from a bottle. On the right page various tips for taking care of an otter pup are shown in white bubbles along with playful icons. The white bubbles sit on a purple gradiented background.
A booklet is opened to a full-spread image of a trainer holding out a stick with an orange buoy on the end for a sea otter to touch. Descriptive text in the top left corner describes training and enrichment practices at Shedd.
A booklet is shown opened to an infographic spread. On the left page are white circles over a purple gradient. The title reads, 'Fun sea otter facts'. Each circle contains an icon and a fun fact about otters. The right page has a photo of a sea otter in the water, stretching up to look at the camera.
A booklet is shown opened to two photos of sea otters. The sea otter on the left is contorting its mouth to crack open a clam shell, and the otter on the right, a pup, is fluffy and looking up at the camera from the water.
A reusable tote bag with the text 'Adopt an Animal' in orange on a white circle in the middle. The Shedd logo is placed aove the title, and around the circle are arranged stylized icons of sea otters, dolphins, sharks, penguins and belugas in blue and white.
The cover spread for an adopt booklet. A photo of a dolphin fills the cover, with the text 'Caring for your adopted dolphin calf' overlaid. On the back fo the booklet is Shedd's mission statement and logo over a teal background.
The inside spread of a dolphin book, featuring a story on the left titled 'Important Milestones' and a photo of a dolphin calf on the right.
A two-page spread featuring a dolphin on the left, and on the right are various white circles over a blue-and-teal gradient, each with dolphin calf fun facts and a catchy headline and icon. The facts are preceded by a title reading 'Follow the instructions to give your adopted dolphin calf the best home.'
In this two-page spread a dolphin is shown resting its mouth on a trainer's hands. Descriptive copy in the bottom left corner reads, 'A Shedd trainer works with Sagu, a young male dolphin born at the Aquarium.
A two-page spread. White informational circles on the left side are labeled with a headline reading 'Fun Pacific white-sided dolphin facts'. Each circle has a descriptive or fun icon and each reads, 'where in the world?', 'Hey, you!', 'think positive', and 'Speedy'. On the right page is a photo of two dolphins swimming near some underwater rocks.
A two page spread featuring a photo of dolphins jumping to the left, and a dolphin peering at the camera underwater on the right.
A booklet is shown opened to a spread about beluga calves. On the left page, a grey beluga calf peers at the camera below the water. On the right page, facts about baby beluga development are shown with playful icons in white circles over a blue and yellow gradiented background.
A booklet is shown opened to a spread about beluga whales. The left page features a story about a beluga born at Shedd. The right page shows a photo of a tiny beluga calf and its mother.
A booklet is shown open to a full-spread image of a beluga whale spitting water at the camera. Information about this behavior is overlaid on the left side of the photo.
A booklet is shown opened to an informational spread about rockhopper penguins. The left page, titled 'Rockhopper penguin fun facts', features four white circles over a blue gradient. In each circle is a fun fact and a corresponding icon. On the right page is a picture of a mature rockhopper penguin from the wings up.
A booklet is shown opened to a spread about magellanic penguins. On the left page is a photo of two magellanic penguins in Shedd's penguin habitat. On the right page four Magellanic penguin facts are shown with playful icons on four white circles over a blue gradient background.
A booklet is shown opened to a full-spread image. A rockhopper penguin holding a rock in its beak is shown in the penguin habitat at Shedd. In the top right corner is information about nesting behaviors in rockhopper penguins.
The cover of a booklet, featuring a large photo of a shark pup and the title, 'Caring for your adopted shark pup'.
A booklet is shown opened to an informational spread about sharks. On the left page is information about the sharks in Shedd's Wild Reef habitat. On the right page is a photo of a sandbar shark.
A booklet is shown opened to a full-spread image. A tiny brown-and-white striped zebra shark is shown lying on sandy substrate. Information about the shark breeding program at Shedd Aquarium is printed in the bottom right corner of the spread.
A booklet is shown opened to a two-page spread about shark pups. On the left page, a tiny baby shark can be seen inside of a brown, leathery shark egg when a light is shined on it. On the right page are four white circles over a teal-and-blue background gradient, each circle featuring a fact about shark pups.